Definition: what Avendo means by credit card processing
Credit card payment processing for small business is the chain of services that moves a card payment from your customer to your bank account. A payment gateway captures the card details securely at checkout. A processor sends the transaction through the card network to the customer's card issuer for approval, then settles the funds to you. Every step carries a cost, which is why processing fees exist.
Avendo sits one level above this chain. Instead of a merchant connecting to a single processor, the Avendo platform connects the merchant's checkout to multiple processors and gateways, all of them PCI DSS-compliant. For each transaction it automatically chooses the processor offering the best available rate in real time. Merchants keep their existing checkout pages and get clearer pricing and processing reports showing what each transaction cost.